flat lay of lash curler, falsies and mascara wand


Did nail studios & nail artists die off when press on nails started growing viral? No. And this is why the lash industry won’t either.

May 6th, 2024

The Arguments In Question: 

Paying for Chanel but Getting Shein

Many videos have emerged since this trending topic sparked debate and videos go over why the girls have left their lash technician over the exorbitant price tag but not getting that luxe experience. From burning eyes to ridiculous fees or policies, the consumers are pushing back - and LOUD.

There’s been many speculations on TikTok on how the lash industry is doing with a lot of focus on some hard cold truth and some denial from successful lash artists. With over 5 million views and counting (524.6K likes), @katrinaruiiz covers in her TikTok video ‘Why the Girls Are Not Getting Lash Extensions Anymore’. She explains that it is hard to justify prices when your competitor isn’t just other lash artists but with lash clusters. She also targets the greed of the whole beauty industry alongside the subpar customer service that is provided. 

Many common points are the most obvious - the price tag that came with their lashes. But it isn’t just strictly price. It is price with the quality, whether it be with poor technique or lots of fall out. Or just very unhappy people with the customer service despite paying such a large amount. If they’re getting Shein quality lashes, why would they not just purchase from Shein? 

What has now come out, are millions of people who have once been victims of greedy lash technicians coming together to boycott the lash industry.
screenshot of @lettersfromjuno twitter post
top view of lash extension set

The History & How This Lash Industry Has Evolved

To explain why the lash industry is the way that it is, we need to do a quick recap on its history. Lash extensions took the world over on a chokehold when this innovation launched. It filled a large gap on those girlies who couldn’t put falsies on even if their life depended on it. Or if they could, having lashes streamlined their day-to-day. More importantly, lash extensions made us feel so beautiful. 

I remember thinking - wow, I look this gorgeous with no makeup on. Turns out I’m not ugly, I just needed longer lashes. 

Thus, the demand for lash extensions grew and a huge opportunity arose; becoming a lash technician. The initial start-up costs of doing lashes are lower than most service businesses. You take a lash course, get the supplies, have a bed, open a channel to connect with clients, and voila - you can start making money. 

What turned matters worse, was when the lash technicians realized that the demand for educators was increasing. They knew how to do lashes, so why couldn’t they teach people how to do lashes? Lash educators emerged. They created their courses and certificates. The lash industry wasn’t regulated, so just about anyone could capitalize off of educating. But not all good lash artists are good educators and not all lash artists should educate because they can. The top of their game lash artists taught with a grain of sand in fear their students would become direct competitors with them. I’m not saying that’s everyone - but there is where greed comes into play. 

To feed this immediate demand, lash technicians from everywhere were mass-produced. This resulted in poor technique, retention, cluster-like lashes, damaging natural lashes, and caused the lash industry to tighten up its standards and policies. The lash technicians who were at the top of their game imposed policies like no foreign refills, cancellation policies, and late policies as a start. Then other lash technicians who looked up to those A-game lash artists started adopting these policies that worked in their favor and started an industry standard. 

This resulted in strict policies in the lash industry, but subpar work. Clients were left with trying to find quality lash artists who cared about their education & quality amongst the bad apples.

Why We Don’t Think The Lash Industry Is Dying

So if the lash industry is not dying, what is happening? 

The lash industry is rebalancing itself into the beauty industry. The industry is ever so changing and innovating. 

If you think about the nail industry, nail polish in its first and original form still hasn’t died out yet. It is met with many contestants such as shellac, gel, acrylic, and press-on nails. However, most nail salons recognize that the nail industry changed and offer nail polish alongside other nail services because that select audience has decreased. If we think about suppliers that didn’t have brand recognition, they needed to evolve their brand to include these new services. Most of them added shellac or gel polish to their line of products. But the nail industry most definitely did not die out just because press-ons became popular and easily accessible. It just created its own set of audience.

Likewise, the lash industry has expanded from lash strips to lash extensions, LED lash extensions, lash lifts, DIY cluster lashes, and magnetic lashes. This has given consumers more options and different price points for their needs. The average consumer is smarter now and much more knowledgeable about the lash industry to make informed choices. With our current economy, we are no longer making impulse purchases. Consumers will research and compare reviews before deciding to purchase. What does that mean?

The lash artists who aren’t spending that money on their education and quality skills are being cut. The artists not providing top service and customized sets are being compared to DIY cluster lashes as their competitors. The lash industry seems to have forgotten that lashes are a luxury and that the whole experience sets us apart. The lash artists aren't who aren’t dedicated their time to hone and perfect their craft are being forced to make a decision - give up or change for the better. 

Are you bringing in quality service that warrants your price tag? Do you offer versatile services to the lash industry with current trends? If you are a lash artist who is reading this post and are feeling the effects of the industry, what can you do? 

Most lash artists are home-based studios which means wearing a bunch of hats to run your business. And most courses don’t teach you how to do that. It isn’t the artist’s fault but we want to help turn that around
Stay tuned and follow along as we talk about how to build a successful business and how to survive this economy!

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