Back in 2013, Fendi experienced her first ever set of Lash Extensions - it was life changing. She couldn't believe how something so small could give her so much confidence. That was the moment that changed everything - she wanted to help other women bring out their inner beauty and change the way they feel about themselves, to empower them with the confidence that they were born with.
Her Lash Journey began in 2014, taking a Classic Eyelash Extension Course, which taught her no more than just "how to apply an extension". After her course, she craved for more knowledge, which led her searching for more. She created her own "Lash Lab Book" (inspired by her Biology and Chemistry Lab Books), which contained all her research findings. Education is very important to Fendi, as she believes a strong foundation will provide an individual with the ability to continue self-learning and to make educated decisions. With her educational background and her "Lash Lab Book", she created a never before seen curriculum in the industry. Her curriculum and teaching methods were inspired by her own academic experiences. The impact of her curriculum was evident, as she was one of the first to be an Accredited Academy by the National Association of Lash Artists.
As the Lash Industry was still in its infancy period ; lacking established fundamental theory... she then thought, there must be a quality gap in lash products too. She therefore conducted some R&D into the different brands of lash products and found that most specialize in only 1-2 products, and the rest of the product line was mediocre. Fendi wanted to create a Brand where every product would be "the one"; a place where Artist's would look no further. She researched and travelled to different countries around the world to learn the manufacturing processes, so she could select only the best manufacturers to source products from. Every product was tried and tested, just like a science experiment, to ensure that a very high quality standard was always met, which in turn would produce beautiful consistent results for every single Artist that uses the products.