WHERE SCIENCE MEETS LASH ARTISTRY
We Create.
We Innovate.
We Break Barriers.
We are a Team of Artists, Educators and Scientists who Aim to Lead and Push the Boundaries of the Industry Through Science and Innovation.
We teach the science behind the artistry to push students beyond simply learning to memorize theory and techniques. We aim to push students towards applying knowledge in new domains, drawing connections and evaluating challenges.
Our goal is to equip students with the knowledge that facilitates critical thinking and problem-solving in order to make informed decisions.
BEHIND THE BRAND
FOUNDER & CEO
Fendi is the Founder and Director of Education. She's also a Board Advisor for the National Association of Lash Artists. Fendi is multi-certified in Classic Lash Extensions, Volume Lash Extensions, Mega Volume Lash Extensions, Lash Lift & Tint, Brow Lamination and Tint, Microblading and Ombre Brows. She was one of the first to become an Accredited Lash Artist and Certified Educator in Canada.
Fendi graduated from Ryerson University, majoring in Biology and Chemistry; and Seneca College, obtaining her diploma in Pharmaceutical Regulatory Affairs. Upon graduation, she started her career working at Health Canada, and then moved on to work for an International Pharmaceutical Manufacturer. She has over 6 years of experience in the Professional Regulatory Environment, involving pharmaceutical licensing and auditing.
Shannon is our Development Manager. She leads product development projects, curriculum development projects and business initiatives for brand awareness. She is also a registered pharmacist, lash artist, and salon owner. She is multi-certified in Lash Lift, Classic Lash Extensions, Volume Lash Extensions, and Ombre Powder Brows.
Coming from a Science background, Shannon has always embraced emerging technology, and innovation. As a result of this, she is always curious, and continuously seeks to learn and brainstorm new innovations for the lash industry.
Shannon is passionate about moving the industry to new levels, to promote continuous growth, development, and to build and support a strong community of artists.
BUSINESS MANAGER
Michelle is our Lash Expert. You may have seen her on our social media sharing tips and tricks and other fun content. She's multi-Certified in Classic Lash Extensions, Hybrid Lash Extensions, Volume Lash Extensions and Lash Lifts and Tints.
Michelle begun her journey as a lash in 2019 when she took her first lash extensions training. Michelle aims to help artists all around to feel empowered and pass on her education and techniques to those who are interested in everything lash related.
Growing up Michelle has always had a passion for all things creative and beauty. She has always pondered between her interests for art, beauty, and business. With her passions in mind, she had a goal to find an opportunity that would enable her to integrate everything she loved to help people feel more empowered, confident and beautiful in their own skin.
MEDIA COORDINATOR
Jennifer is our Media Coordinator. She is executes our social media and marketing campaigns, as well as oversees all business programs.
She completed her Bachelor’s degree at Toronto Metropolitan University, majoring in Law and Business. Upon graduation, Jennifer began her career in the lash industry full-time. She's certified in Classic Lash Extensions, Lash Lifts and Tints and Brow Laminations.
Fair is our Lash Expert and Educator. You may have seen her on our social media sharing tips and tricks.
Fair's a multi-certified brow and lash artist, Professional Makeup Artist and the founder of Faces by Fair. She was working as a Professional Makeup Artist for two years when an opportunity led her to the Lash industry. She knew right away this was a new creative avenue she wanted to explore further. Fair learned how the right Brow shape or Lash style could transform natural beauty and enhance our unique features. The combination of forming lasting client relationships, helping others feel their most confident and solving beauty blunders became her why.
EXPERT
Vanessa is our Lash Expert. Aside from her role at The Lash Shop, she is currently enrolled in her final year of nursing and aspires to be an ER nurse one day. She is also certified in Lash Lifts and Permanent Makeup services including Ombre Powder, Manual Shading, and Lip Blush.
Vanessa began her lash journey in 2018, learning the basics through her older sister and YouTube before officially taking a lash course and opening her business to the public in 2019.
Vanessa's innate need to help others and desire to help them reach their full potential drives her in both her nursing and lash artist careers, where she works to ensure her patients are comfortable and her clients' self-confidence is boosted. She continues to fulfill this goal by sharing her knowledge with less experienced artists and the lash community as a whole.
Marie keeps our Headquarters running smoothly. Marie is responsible for our inventory management, order fulfilment and receiving to ensure our warehouse is operated seamlessly and efficiently.
If you've come by HQ for in-store shopping or for pickups, chances are you've had the pleasure of meeting Marie! In addition to her responsibilities as warehouse manager, Marie enjoys providing guidance to lash artists and answering all questions to help them make informed purchases.